Today at 9pm CET Lancia Automobiles will makes its appearance in Second Life with the Lancia Village, an isle based on 4 sims. There is a showroom with the well-replicated Lancia models, the Lancia cafè, a disco and a conference room. That event confirms the innovating marketing trend of Lancia about web advertisment.

slurl: http://slurl.com/secondlife/Lancia%20Village%203/130/131/37